主讲人：Diana Wu, Associate Professor, School of Business, University of Kansas

主办单位：12BET

题目一：Power and Fairness: The Effect of Power on Perceptions of Fairness

讲座地点：沙河校区，主教507

讲座时间：2016年12月28日（星期三）上午10：00-12：00  

讲座主要内容：

Fairness, inherently a type of social preference, affects business decisions. Power, a fundamental characteristic of social interactions, characterizes one’s ability to influence others. How does power shape the perceptions of fairness in economic interactions? While previous research has found that power holders tend to take more, it remains unclear whether power holders are driven by selfish motives to strategically exploit their weaker counterparts or hold the belief that powerful individuals deserve more. We use a modified ultimatum game to study the role of bargaining power in distributive decision-makings analytically and experimentally. To rule out strategic concerns in the game, we focus on responder behavior, with preferences elicited in response to shifts in power differentials. We find strong evidence that power significantly modifies what is perceived as a fair outcome. Further, we find that the change in perceptions about what is fair is learned from the interaction between the responder and the strategically motivated proposer.

题目二：Behavioral Impact of Market Information on Buying Decisions

讲座地点：学院南路校区，学术会堂602

讲座时间：2016年12月30日（星期五）上午10：00-12：00  

讲座主要内容：We study how market information such as past sales, current stock levels and stock-out probability influences purchase behavior. Experiments are conducted in which buyers, who are exposed to different information, evaluate trade-offs between the likelihood of out-of-stock and future price discounts. We found that individuals can be swayed by information that is non-informative and irrelevant. We develop a behavioral model that captures such behavioral reactions to explain the lab findings.

Bio: Dr. Diana Wu is an Associate Professor in the School of Business at the University of Kansas. She received her Ph.D. in Business Administration with concentration on Supply Chain Management, Penn State University. Her research interests focuses on behavioral issues in the context of supply chain and operations management (SCOM). Specifically, she works with two streams of research topics: inventory control and supply chain coordination. She investigates how management within both contexts is affected by human factors at two levels: 1) cognitive limitations by individual agents, and 2) behavioral interactions among all parties in the channel. She employs the research method of experimental economics to design controlled laboratory settings that conform to the operational scenarios of interest, motivate human subjects (usually college students) with real financial incentives, and study their decisions under the simulated environment.

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